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Marketing
We provide marketing solutions for non-profit organizations to small and medium-sized businesses with the understanding that these businesses confront similar issues as it relates to their marketing… they often lack the knowledge and resources it takes to promote their brand. Not only do we develop the strategies that it takes for clients to get where they need to go, but also help them execute their plan for success.
Promotional Material
Despite the advent of digital technology and social media, one of the most effective forms of marketing remains word of mouth. With that in mind, there's no better way to take advantage of person-to-person interactions than with promotional items that reflect your company's key images and messages.
Take your brand to the next level with custom printed promotional items. Personalize items with your company’s name, logo or message. Choose from options like embroidery, silk screening and embossing.
Our design professionals at YBS specialize in fast turnaround times on high-quality brochures & flyers. We use a variety of papers, sizes, and finishes. We can design brochures of any size; regular trifold or bifold brochures as well as large trifold brochures 11” x 25.5”. We can print full color, spot color, or black and white. We also design letterheads, business cards and signs.
Flyers, brochures & More
Marketing Strategy
Branding
Life for marketers used to be simpler. We had just a few TV channels, some radio stations, a handful of top magazines and a newspaper or two in each market. Reaching consumers was easy, if you were able craft a compelling message, you could move product. Now we’ve got a whole slew of TV channels, millions of web sites and “Apps” along with an alphabet soup of DMP’s, API’s and SDK’s. Marketing was never easy, but technology has made it a whole lot tougher. We consult with our clients and present strategies that are custom fit to meet your business needs.
Consumers build brands, not companies. This is a fundamental marketing truth that cannot be denied. Consumers give brands value by developing perceptions and expectations for those brands. Companies enhance the value by delivering consistent brand experiences that consumers can trust. Human psychology and how it affects consumer behavior is the foundation of brand building. What do consumers need? Do they really need those things or do they just think they do? What drives them to actually take action and buy once a real or perceived need is identified? YBS consults with every client to assist in answering these questions.
Networking
Promotional materials, internet marketing and branding may be the 3 layers of tasty cake but your ability to network puts icing on it! YBS keeps it finger on the pulse of business events, workshops, seminars etc. We also provide helpful tips in how to be successful in todays virtual world known as the internet.